“ If you’re looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. You can also focus your activity on Facebook to meet specific business goals. ”

Create the hub for your business on Facebook

Discoverable : When people search for you on Facebook, they’ll be able to find you.

Connected : Have one-to-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

Timely : Your Page can help you to reach large groups of people frequently, with messages tailored to their needs and interests.

Insightful : Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

When you set up your Page, you can request a web address such as “facebook.com/yourgreatcompany”, which makes it easy to find. To maximise the impact, include this address on your business card, website and other marketing materials.

Remember: Your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile.

Learn how to create a Facebook Page.