Digital Marketing And Strategy
Outsourced Digital Marketing
At Lightflows we do more than just SEO and PPC… We have a range of digital marketing services which we tailor specifically to the goals of your business.
We listen and understand your objectives before advising and agreeing a holistic digital strategy. We understand that in the rapidly evolving world of online marketing it can be difficult to keep up with the most effective solutions. So we keep abreast of the latest innovations and can recommend a precise strategy for driving your business to success.
Results
Our results speak for themselves. With many happy clients and case studies, we can share our experience with you. We understand that getting results is paramount and measuring that success is essential too. Every customer campaign has a reporting component and we update you on exactly what is happening with your strategy and the results your are getting.
Research
SEO is a long term strategy and ensuring that we understand your market before beginning to optimise your website is vital to reach the ultimate aims of the campaign.
All of our SEO plans start with a research phase, which means understanding your business and the audience you’re wishing to attract. We perform a full audit of your website to establish exactly how the site is performing and what improvements can be made. We use industry standard tools such as Google Analytics and Google Webmasters Tools, as well as variety of other software to discover a complete picture of your website.
Keyword Research
It sounds obvious, but a search begins with words typed into a search box. Looking at the right keywords for your site is one of the most important, valuable, and high-return activities in the search marketing field. Ranking for the right keywords can improve your business success immensely. By researching your market’s top keywords and keyword phrases we discover which terms and phrases to target with SEO. But more than that, we also learn more about your customers as a whole.
Keyword research and SEO is not always about getting visitors to your site, but more about getting the right kind of visitors. Choosing a broad range of keywords which will work for your business is the key to your success.
Our goal is to refine our list to those with the highest relevance, search volume and profitability. The best starting point is in rankings where you’re competitive from a popularity and content standpoint.
Competitor Research
At this stage, we look at your competitors and how their sites perform and we also research any other influencing factors. The results of this research form the basis for the plan going forward, and we can begin to make recommendations and implement the strategy tailored to your budget.
There are many factors which influence search engine rankings; and the research phase can sometimes be quite complex depending on market sector and industry.
In this first research phase, we identify potential competitors which may or may not be in the same industry as you. For this, we test for a range of keywords to identify which competitors need to be considered as a whole.
Once we’ve identified your potential competitors, it’s time to validate them. This is achieved by pruning our list of competitors to only the ones which are competing for the keywords which we believe will be delivering the most valuable traffic.
Whilst we are evaluating your competitors we may review and expand the list of initial keywords that have been selected based on the previous research. The results of this work form the final keyword list and targeting of the on-page work.
Landing Pages
When driving traffic to a website with paid advertising, it’s key to deliver what the customer wants when arriving. Landing pages are designed to make it easy to convert your customers on arrival. Lightflows have a wealth of experience designing and implementing effective landing pages. Our design and development teams are experts in adding the appropriate call-to actions or lead generation forms which will get your sales team buzzing.
Display Advertisting
We use Google’s Display network (GDN) to service adverts on a variety of keyword relevant websites. Display adverts feature large graphical adverts placed alongside relevant content and articles for which your customers are searching for.
Display adverts run on a cost-per-click basis, so you only pay for the traffic which arrives at your website.
Facebook is the daddy! There’s no question about that. With an active monthly audience of 1.4 Billion users (yes that says billion with a capital ‘B’) there is simply no bigger social network.
Facebook is a superb platform for engaging and sharing with an audience. Having a Facebook business page allows you to build a loyal fan base where you can to interact with your customers and communities.
We’re on hand to build out your Twitter profile and make sure it ties in with the rest of your marketing efforts and brand. With a customisable background, header background and profile photo we make sure that your online presence is consistently delivered.